The Logo Tee
Coming soonCream · Colorful basket logo
A community for moms shaping the CPG world — for the moms who work in CPG, make CPG, or simply love CPG
Moms get things done.
Connect with moms across brands, manufacturers, brokers, retailers, venture capital firms, and agencies. Meet up at trade shows, build friendships over shared passions and life experiences, share opportunities, and be real about doing all of the above.
300+ moms and growingFirst meet-up: Expo West 2027
We are the moms building CPG, buying CPG, and loving CPG.
Why we started
The moms always stood out.
Across years of interviewing and hiring in CPG, the moms were the ones who stood out. I knew what it took for them to walk in at 8am: up at 5, kids up at 6, breakfasts, lunches, emails, drop-off. Then a full day of building brands.
Moms in CPG is the place to find each other. To meet up at trade shows, to get support when you are weighing a career move, to vent with people who get it, and to build friendships with those in similar stages of life who share similar interests in CPG.
Olivia Birkenbeuel, Creator & Co-Founder
What we do together
Better together.
Connect
Find moms across brands, retailers, brokers and agencies. Your next mentor, hire or bestie is in here.
Meet up
Trade show meet-ups starting at Expo West, then regional get-togethers in your city.
Move your career
Jobs, intros and visibility. Support when you are making a move, coming back, or going out on your own.
Keep it real
Sick days during reset season. Pumping at trade shows. A place to say it out loud.
Find us here
Free to join. Pick your spot, or all of them.
Home base
LinkedIn group
Membership, discussion and job posts. Where the community lives.
Request to joinMonthly
The newsletter
Recaps, member features, events and first dibs on merch drops.
Subscribe on SubstackLet's meet up
Meet-up calendar
Coming soon
Our first meet-up
Moms in CPG at Expo West
March 2027 · Anaheim, CA · [DATE, TIME, LOCATION TBA]
Take a break from the show floor. Coffee, connections and a tote with your name on it. Spots will be limited.
Get notifiedBring a meet-up to your city
Regional meet-ups are next. Tell us where you are and we'll plan around the clusters.
The mom-approved shelf
Our everyday favorites
Trending
Top recommendations
3 products · Most shared in the latest 100 recommendations
1Perfect bars
Food & snacks
1 shared
Perfect bars
Food & snacks
So healthy, great ingredients, low glycemic index! Great for meal replacement or snack
Olivia · For both
2Solely fruit snacks
Food & snacks
1 shared
Solely fruit snacks
Food & snacks
The ingredients are unmatched!
Olivia · For my kids
3GoNanas mini muffins
Food & snacks
1 shared
GoNanas mini muffins
Food & snacks
Such good ingredients and they are bite sized for my son!
Olivia · For my kids
What moms are loving
AI-generated · Based on 3 recent recommendations · Community opinions, not product endorsements
Ingredient-focused recommendations
These few recommendations offer an early signal—not a broad trend—that ingredients matter to reviewers. Perfect bars, Solely fruit snacks, and GoNanas mini muffins all receive praise for their ingredients.
Moms champion moms
We love a good side hustle—especially when it comes with a mom-to-mom cheer squad.
There’s more than one way to build your income. Why not let sharing your everyday favorites be one of them? Include your own ShopMy or Amazon affiliate link for a chance to earn commission on eligible purchases—and let other moms cheer you on.
Moms in CPG earns nothing from these links. All the cheers, none of the cut.
Links are reviewed before appearing publicly. Your affiliate program handles tracking and payment; earnings are not guaranteed. Recommendations without links are always welcome.
Moms backing moms
Community asks
Looking for advice, a referral, or a mom-approved recommendation? Ask your people.
Join the conversationComing soon
Member perks
A little something extra for our community. Brand offers are on the wish list.
Member perksWear it proud
First drop lands before Expo West.
The Dad Hat (for Moms)
Coming soonForest green & cream
The Tote
Coming soonNatural canvas & forest green
Partner with us
Brands, retailers and platforms: reach a community of moms who build, buy and sell CPG. Sponsor a meet-up, co-create merch, or feature your team.
Let's talk